nylon mag

All throughout high school, the best day was always the day that my Nylon magazine arrived. I would generally drop everything and grab it from the dining room table or kitchen bar and sit down still in my school uniform to take in everything it had to offer. Generally, I'd try and read it close to a computer because so much of the magazine directs the reader right to their site for more interactive aspects to stories published in the magazine. These aspects included everything from video footage of the cover star being interviewed, mp3's to download or listen to of featured artists in the magazine. 

Nylon even offers up a blog which although associated with the magazine, has completely different content than the site and magazine itself. It gives daily updates, quotes, fashion advice, music videos and movie trailers. Because of the blog format, it's easier to stay current, almost like a daily arrival of my precious Nylon Magazine.

Nylon successfully integrates technology into the reading experience that only enhances the reader experience (as long as they have internet and a computer!). The interactive site is fun and easy to use and I think is a great example of a 'traditional' form of publishing expanding to the web to reach more readership.